What makes a tourist destination attractive? Can (and should) famous people make a destination more desirable? This event explores the connections between celebrity and tourism through a discussion of Usain Bolt, the world’s most successful and recognisable athlete.

Dr Susan Mains, University of Dundee, will discuss her research on the promotion of Bolt as a global brand and ambassador for Jamaican tourism, and in doing so seeks to address the questions: can celebrity boost tourism, how do we “sell” place and what might this mean for tourism in Dundee?

Everyone is welcome. This event is free and non-bookable. Places are limited so please arrive early to avoid disappointment. Doors open at 5pm.